Eye-Fi launches 32GB Mobi wireless memory card

MOUNTAIN VIEW, Calif., October 21, 2013 — Eye-Fi (www.eyefi.com), the global leader in wireless memory cards, today announced the addition of a 32GB version of its Eye-Fi Mobi card. Perfect for proud parents, travel aficionados, sports and food lovers, Eye-Fi is the easiest way to add WiFi to a camera. Photo enthusiasts everywhere get reliable, fast transfer of photos and videos directly to the mobile devices they love — no wires, no fuss, and no delay in showing off the highest quality photos whenever and wherever.

Photos evoke such strong memories: your child walking for the first time, that road trip after college, the day you said "I do." Those amazing memories simply demand higher quality than a smartphone camera can offer. With Mobi 32GB, there's no need to compromise — greater storage capacity means every photo and video you want to capture is also available to share and enjoy from your mobile device.

How often do you discover images on your memory card leftover from last month? Last year? Mobi creates its own WiFi so images are uploaded to your smartphone or tablet as you take them. Photos and videos are ready when you are – for photo books, cards, prints or for anything you can imagine. For social sharers, editing and sharing memories with familiar apps like Facebook and Instagram, and text and email, are super simple because photos & videos are uploaded directly into the camera roll on the device.

And just in time for the holidays, Eye-Fi is offering a free 8x10 inch framed canvas print with a qualified purchase of a Mobi 32GB directly from the Eye-Fi website. This limited-time promotion allows Mobi users to take & share beautiful photos anytime, and continue to enjoy a favorite memory with a gorgeous print at home.

"Today's photographer wants the ability to take great photos, but without compromising the convenience of mobile access and apps," said Matt DiMaria, CEO of Eye-Fi. "The success of Mobi has clearly delivered on that promise and we're thrilled to add capacity to an already well-loved product."

Here's how Eye-Fi Mobi 32GB works:

The 32GB Mobi card retails for $99.99 and is available now through www.eyefi.com, as well as other retail and camera specialty stores nationwide. The Eye-Fi Mobi card is also available in 8GB for $49.99, or 16GB for $79.99.

About Eye-Fi

Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their digital memories. Eye-Fi's patented and patent-pending technology wirelessly enables the cameras you love and automatically uploads photos and videos from digital cameras to smartphones, tablets and computers, as well as online destinations. Available in select international markets, Eye-Fi has helped people wirelessly upload over one billion photos since being founded in 2005.

Headquartered in Mountain View, Calif., the company's investors include NTT DOCOMO, Opus Capital, Shasta Ventures and TransLink Capital. Eye-Fi Inc. card products include proprietary technology developed and patented by Eye-Fi, Inc. See patents at www.eyefi.com/patent.

For more information about Eye-Fi, please visit www.eyefi.com.