Eyefi Company Blog

Sharpening our focus on photographers

December 29, 2015

It’s been a big year for Eyefi and our customers. 2015 was the year in which we evolved from our hardware-centric roots to today’s Eyefi, which provides photographers with award-winning hardware, software and services that save them countless hours of time and enhance their photography skills. Read more

Made to create

November 13, 2015

There’s an old saying that “every picture tells a story.” Of course, sometimes the opposite is true: the story drives the image. So often, as we watch the world unfold in front of us, our mind’s eye sees the image we must capture at that moment. Other times, we set out with a camera and a sense of purpose to shoot an image on a hike, in the backyard, on vacation, or simply with family in the comfort of home. Read more

One app to rule them all

October 8, 2015

Ok, so this is a shameless rip-off of a line from Lord of the Rings… but, we are delivering on something pretty cool. Starting today, our apps now support automatic transfer from more than 50 leading cameras with embedded WiFi — no Mobi card required! Read more

You take the picture. We’ll take it from there.

October 7, 2015

As a photo enthusiast, you likely take pictures with more than just one camera. While your Canon captures your child’s starring performance in the school play, your handy smartphone records those sacred spontaneous moments, like blowing out the candles of a birthday cake. Or perhaps it’s your GoPro that tags along on vacations, recording memories of ski runs, beach visits, and priceless moments with the people you love. Read more

Photographer Spotlight: Fashion Photography with Lara Jade

September 9, 2015

New York City, the home to Fashion Week, is an iconic destination teeming with hot and trendy fashionistas. Around every corner, individuals are dressed to kill in ultramodern and fresh new styles with features and lines that act as a magnet to the eyes. Read more

Customer Profile: Aaron Zwaal, BMX Photographer

July 29, 2015

7 years ago in The Netherlands, a teenage boy made an unexpected choice. For his 18th birthday present, Aaron Zwaal’s mother offered him two very different options: permission to get his driver’s license or a DSLR camera. Read more

Customer Profiles: Alan Hinchcliffe & Pete Miller

July 28, 2015

Many people think that photography is the act of taking pictures and processing them. However, this definition is fairly one-dimensional and superficial, for true photographers know that photography is really the art of storytelling. Alan Hinchcliffe and Pete Miller are two of these true photographers, who both tell stories in their own respective genres of “photo literature.” Read more

Customer Outreach Story: Darren Toogood

July 14, 2015

The world of breaking news photographers is one that is hectic, provocative, and exciting- a world where all information, good or bad, is disclosed to society, and Darren Toogood is out there shooting it all with his Eyefi Mobi 8GB card. Read more

Customer Outreach Story: Fritz Nordengren

June 30, 2015

While some people use Eyefi as a professional tool for photography, others use it as a gizmo for hobbies. When it comes to snapping shots as a dilettante, there is one man who uses Eyefi to its full potential in a rather unique setting. Read more

Pics or it didn’t happen

June 25, 2015

Now those rare mountain top vistas, safari photos, and skydiving shots you take are available to share without having to wait. Last week, Eyefi announced its WiFi camera connectivity for customers who use GoPro and Olympus WiFi cameras. Read more

See what matters to you

June 22, 2015

Topic: Vacation photography. Petapixel recently published the Cooperative of Photography’s Ultimate Travel Photography Tips video with some great tidbits and advice. We’ve got our own good thought starters for the vacation curation and sharing process. Read more

In the Right Light: Secrets to Great Photos

June 17, 2015

Lighting in photos conjures strong emotions. People are hardwired to react to lighting; it’s in our DNA. The faint glow of a campfire on a dark night creates a sense of comfort and warmth. An image of a person shrouded in darkness creates a sense of looming mystery or fear of the unknown. A bright sunny day inspires individuals to feel jovial and carefree. Read more

Discover More About Your Photography

June 10, 2015

For most of us photography is a journey. It started with the first time we held a camera. Fascinated by the ability to capture an image as only one could imagine it, photography quickly became a hobby - a love of preserving a point in time, an experience, a thought. And thus comes the desire to get better and better at capturing exactly what you saw. Read more

A Focus on Photographers

June 3, 2015

With a camera in every phone, a camera in every tablet, WiFi cameras, action cameras and DSLRs we are awash in photographs. It’s easier than ever to document every moment of our lives. With millions of photos being taken each day, it’s no wonder so many companies are focusing their attention on managing photos. But who do those solutions really benefit? Read more

Eyefi Takes a Bite Out of the Big Apple

June 2, 2015

Last month, a group of Eyefi employees traveled to New York City to host an event in which both photographers and media were encouraged to demo our products and have some lively conversation about photography solutions. Read more

Google does photos. Again.

May 22, 2015

Google is an awesome company. They do so many things right it’s easy to miss when they get stuff wrong. As a massive and innovative company, they continue to experiment with new things – from self-driving cars to space travel. Read more

Eyefi Cloud: Introducing Smart Tags

May 19, 2015

Photo Organization Bliss, Automatically. Now you can enjoy the benefits of an organized photos collection with Smart Tags - and all you have to do is what you love most: take photos. Read more

Photo Framing and Composition: Advice to Achieve the Perfect Shot

May 19, 2015

Camera+ Co-founder, Lisa Bettany has developed some gorgeously framed photos and understands how to accomplish photo framing and composition. Read more

Eyefi Cloud: New features galore

May 14, 2015

Eyefi Cloud now lets you do fast edits on the go, compare photos and view camera settings. Read more

Eyefi Cloud: Introducing Camera Views

May 14, 2015

With Eyefi Cloud’s latest “Camera View” feature it’s easy to sort photos by camera model and locate specific shots from specific cameras. Read more

Up and Comers: Photographers to Keep Your Lens On

May 13, 2015

Photographers Trey Ratcliff and Jeremy Cowart share their recommendations on who are the hot new professionals. Read more

Eyefi Cloud: Introducing Smart Views

May 12, 2015

Smart Views is the newest feature of Eyefi Cloud that makes it easy to quickly access the pictures that you care the most about. Read more

Advice from Photographers: How to Go Pro

March 16, 2015

In recent years, the explosive expansion in consumer technology and the epic boom in social media has provided the general population access to professional grade photography equipment and a global platform to share this beautiful art form. Read more

Capturing the Essence of Humanness: Lessons on Portrait Photography

December 16, 2014

There's something so incredibly magical about a perfectly captured portrait. In the world of fine art, those masters that truly wrangle the essence of humanness on a canvas become legendary. Read more

The Best On-Location Equipment for Photographing Models

December 8, 2014

Photographing a model, an event, or a wedding on-location can be super fun, and just as equally stressful. It's a lot different than photographing in the studio, and can therefore yield better results (for me, at least). Read more

The Secrets to Powerfully Viral Photographs

November 24, 2014

With all the dense and sizable clutter in the social stratosphere, it gets harder every day to win an audience's undivided attention. Statistics keep revealing that pictures do indeed say a thousand words (or many more), and are volumes more powerful in cutting through the noise. Read more

“Photography is a different way of seeing the world”

October 15, 2014

Serious photography is new to me but my interest in photography stems back to my early childhood. I remember my Dad always taking photos and letting me play around with some of our family cameras. Read more

Does Sensor Size Matter?

October 3, 2014

Camera phones are undoubtedly getting better and better, but even with the best image quality algorithms and tricks, it’s impossible to get the same image quality from a camera phone as compared to a stand alone camera. Read more

Is Going Viral Vital to Being a Great Photographer?

September 26, 2014

Social media now accounts for almost a third of every moment we spend on the web. By sheer statistics, it would seem that everyone and their cell phones have gone bonkers for social media. Read more

Eyefi Channel Launches on IFTTT - More time behind the lens with automated photo task management.

August 26, 2014

Eyefi has been a pioneer in the digital photography space for years now, connecting cameras to the cloud, streamlining device syncing and providing instant photo sharing. In the spirit of simplification and collaboration, Eyefi is proud to announce a unique and powerful partnership with IFTTT (short for If This Then That). Read more

Eyefi Uncovers the Latest Trends in Photography Evolution

July 29, 2014

There's just no arguing that today’s most prominent photographers are evolving at the speed of technology. Those that remain relevant do so by merging their visual talents with the latest advances, like WiFi SD cards, cloud storage, and new ways of lighting and photo manipulation. Read more

The Top 30 Most Socially Influential Photographers

July 9, 2014

More than almost any other creative medium, photography is intimately linked with the speed of technology. From the dawn of the internet, photographers have learned to use this socially wired space to reach their audiences, hone their craft, and express their unique visual voices. Read more